Snowflake Software has recently expanded its work force by adding two key positions central to the future development of the company. Elizabeth Wilkinson joins Snowflake to drive the Sales and Marketing strategy for the company's flagship products: GO Loader and GO Publisher. Wilkinson brings a wealth of experience in the electronics industry where she has been instrumental in developing commercial programs and marketing strategies for leading technology suppliers in the B2B marketplace.

"Snowflake Software has enjoyed excellent business growth based on technical expertise and enhanced product features," explained Ian Painter, Managing Director. "In order to reach the next stage of our development, we needed to introduce a dedicated resource to drive the strategy, increase brand recognition and develop our alliance program. Elizabeth provides us with the skill set to address these projects."

Wilkinson will also be instrumental in ensuring client satisfaction and growing the business internationally through direct and indirect channels.

"We are delighted to have Elizabeth as part of the team. Her knowledge of business development and channel management will be a great asset to the company," continued Painter.

Concurrent to the development of the Sales and Marketing team, Snowflake has also expanded its engineering resource by recruiting Senior Software Developer Jeremy Maskell to further develop the GO Loader and GO Publisher product lines. The intention of moving to new facilities in East House, Southampton, was to enable Snowflake to build new commercial and technical infrastructure. With the office move now complete, Snowflake is certainly on target with its expansion plans.

About Snowflake Software

Founded in 2001, Snowflake Software supplies a suite of generic solutions that allow corporate and government customers to gain benefits from their geospatial data with off-the-shelf, proven reliable technology. Based in Southampton, the home of UK mapping, Snowflake offers a wealth of experience in loading, translating and publishing mapping technologies based on the open standards, XML and GML.

The company supplies two main product lines, GO Loader and GO Publisher. GO Loader enables reliable, easy and quick integration of data formats - such as MasterMap® - into Oracle's geospatial database, supporting partitioning, archiving and continuous COUs across GIS applications. GO Publisher ensures the easy translation and publication of information from a variety of data models. Adding XML publishing to an existing database enables data sharing capabilities across organisations, regardless of original schema/data implementation.